In this digital age full of online advertising and search engine campaigns, traditional methods like leaflet drops can be easily overlooked. Read on to discover the pros and cons of leaflet advertising and how ARC UK can help.
1. It’s cost effective
While digital pay-per-click campaigns incur a varying cost per day depending on your keyword, reach and more, printed leaflet advertising can be much cheaper. Leaflet printing has a low initial cost and if you know who your audience is, you can print just the amount you need, cutting down on waste.
2. You can target a specific audience
Whether you’re sending to a single postcode or doing some leaflet distribution in a shopping centre, you can narrow down your audience and know that you’re only targeting the people that you want. This means that you’ll also know that you’re directing the right people to your event, website, or wherever else you want them to land.
3. You can include more information
Compared to online ads, physical leaflets aren’t as limited in terms of word counts and content. You can include as much detail as you would like, such as times, dates, locations and even the background relating to an upcoming event that you’re hosting. If you’re spreading brand awareness, this is your chance to include a message with some detail about who you are, something that you may not be able to do in depth in an online campaign.
4. You can be flexible with the design
Similar to the above, you can make your leaflets look however you like. You’re not just limited to a simple rectangle, so you can let your creativity run free! If you’d like some tips on how to create the most effective graphic designs, take a look at our blog.
Adding a twist to your leaflet design can make your prints stand out from the crowd and can encourage recipients to stop, take a look and engage with your content.
5. Sustainable options are available
Some businesses might be concerned about the environmental impact of printed leaflets. Leaflets have a longer shelf life than digital ads, which can extend the reach of the campaign. You can also reuse leaflets if required, making them a sustainable and cost-effective option.
ARC have joined forces with One Tree Planted who have launched an initiative to plant one tree for every 8,333 sheets of paper printed – the average volume of paper produced from a single tree. Find out more about ARC’s environmental pledges here.
6. It increases brand perception
The materials used, design featured, and message promoted in your leaflet can all affect how people view your brand, so it’s important to use high-quality and effective materials and content for a positive brand perception. ARC UK can provide a polished and visually appealing leaflet so you know your brand is always portrayed professionally.
7. It can be used alongside digital marketing
Your campaign doesn’t have to rely solely on leaflet advertising. A leaflet drop can be the perfect complement to digital campaigns, resulting in a cohesive strategy and reaching a wider audience. Your printed leaflets could include QR codes to take visitors to your website or social media channels, creating a bridge between the digital channels and physical media.
If you’re interested in using leaflet advertising to raise awareness of your business, get in touch with ARC UK and look at some of our previous small format printing work.
